7-Eleven's initiative to break the habit of single-use coffee cup purchasing

Source: supermaketnews.co.nz

Source: supermaketnews.co.nz

A recent promotion by 7-Eleven in Australia allowed customers to enjoy a free cup of coffee in their reusable cups. The promotion lasted all throughout August and early September 2019. 

“It takes 21 days to make or break a habit,” says CEO Angus McKay, meaning that the initiative’s aim was to reduce the consumption of single-use cups and incentivizing people to break the habit of buying them.