Beauty label Olay to sell moisturisers with recyclable refill pods
Procter & Gamble-owned company Olay will become the first major skin care brand to test refillable packaging. In a bid to reduce plastic waste, the company will be selling jars of its 'Regenerist Whip’ moisturiser with a recyclable refill pod. The moisturiser will also be sold in a container made from recycled paper.
Anitra Marsh, Procter & Gamble’s Associate Director of Brand Communications, said: “The ultimate goal is to find and adopt many more sustainable packaging solutions, and the refillable package is the first step of that journey. It’s important for us to get it right because only then can we bring this concept to market at scale.”