Lush helps to identify packaging-free products with new app

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Cosmetics brand Lush will soon launch a LushLens app that will help consumers identify packaging-free products. The app will be able to scan Lush products and display their ingredients, effects on the consumer’s skin, and more.

The app will also provide information about the price of the product and display videos of what products, like the bath bombs, will look like when submerged in water.

To know more about the brand’s innovation, contact Chief Digital Officer Jack Constantine on LinkedIn.