Evian unveils 'Evian (re)new' home water system with collapsible 'bubble' to combat plastic packaging
Evian has launched an in-home water system that offers consumers with Evian water at home, with a considerable reduction in plastic packaging. Evian has transformed the way it delivers water to consumers by incorporating a collapsible 5L ‘bubble’ which surrounds the water. This ‘bubble’ is 100 per cent recyclable, and is made out of recycled plastic, which contracts when the water is consumed, and moulds into a different shape after each use. This has aided the company in using 66 per cent less plastic than a 1.5L Evian bottle.
The in-home Evian water appliance is the latest step in Evian’s journey to become a circular brand by 2025. In early 2019, Evian pioneered a refillable glass bottle to use with Evian re(new).