PepsiCo launches 'Beyond the Bottle' mobile hydration platform

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In pursuit to deliver beverages without single-use plastic bottles, PepsiCo has launched Beyond the Bottle, a hydration platform that makes it easier for users to stay hydrated with low to no-sugar beverages and track their water intake, all the while trying to meet the demand for sustainable packaging.

The hydration platform consists of three elements: a water dispenser, which contains various flavours, a smartphone application, and a personalised QR code sticker for reusable water bottles that aids in consumer recognition.

Apart from tracking users’ hydration goals, the application also monitors their environmental impact by counting the number of plastic bottles saved with each pour from the dispenser.

If your company’s mission aligns with that of PepsiCo’s, collaborate with PepsiCo through their open innovation site.