Woosh: a network of water stations offering bottle rinsing, water purification and cooling
Another water refill station case study: Woosh Water. The Israeli company has been going for a number of years but rolled out its first sizeable public network of water stations (25 of them) a few months ago in Miami Beach. The refill and cleaning stations offer bottle rinsing, water purification and cooling at a fraction of the price of buying bottled water on-the-go. Customers can choose between pay per fill (paying by debit or credit card), or prepaid packages, that work with a chip enabled fob.
If there's one 'innovation' we think the Nestlés of this world should copy (or partner with) today, it would be this one!