Reverse vending machine to encourage bottle and can recycling in Singapore

Food and beverage company Fraser and Neave (F&N) paired up with FairPrice Supermarkets to launch its first reverse vending machine at FairPrice's Waterway Point outlet in Singapore.

The machine accepts cans and bottles and uses "advanced technology to identify, sort and collect" the containers. For every five used containers they recycle, users of the machine will be given an SGD 0.50 voucher to purchase F&N's Ice Mountain water at FairPrice supermarkets. More reverse vending machines will soon be installed at Yew Tee Point and Bukit Merah Central's FairPrice outlets.

Bringo's take: ANYTHING getting consumers into a recycling mood is a win, though using one's own permanent bottle beats recycling of single-use bottles of course. And yes, the irony of dispensing a voucher that facilitates buying new single-use bottles is not lost on us. But as always, use these kinds of innovations as a starting point to come up with your own (superior) version! More at Channel News Asia.