Qantas Business Rewards partners with Simply Cups
Qantas Business Rewards is now partnering with Simply Cups* to give its 175,000 members the opportunity to earn points when they purchase and collect Simply Cups' coffee cups at participating retailers. These cups will (soon) be recycled in Simply Cups' dedicated coffee cup recycling facility, a first for Australia (due to most cups worldwide coming with a plastic lining, recycling requires a specialised process).
Members of Qantas Business Rewards can earn points and support recycling in three ways:
- 1 Qantas Point for every 2 Simply Cups branded (or co-branded) coffee cups purchased
- 1 Qantas Point for any 2 coffee cups collected and recycled (where available) by Simply Cups
- 1,000 Qantas Points for each Simply Cups collection container purchased
* Simply Cups is a specialised program run by the Australian environmental solutions company, Closed Loop, and aims to recycle 100 million cups per year.
Bringo's take: anything getting businesses involved to keep cups out of landfills is a win. Now, what those Qantas points will be redeemed for is another challenge: if it's more flights, then obviously the real eco-wins are limited. More here.