PepsiCo's Drinkfinity launches in Europe

Hot on the heels of our coverage of Drinkfinity, Pepsico's new 20-ounce reusable water bottle that comes with sets of flavor pods (think 'Mango Chia Flow' and 'Pineapple Coconut Water Renew'), we were notified that Drinkfinity is now available in Europe, too. European consumers can order a 'welcome' kit (30 euros) that contains 16 pods and a 'vessel' (bottle), or order two kits for 45 euros.

Bringo's take: letting European consumers add flavors to their reusable (tap) water bottles is yet another piece of the puzzle to diminish the use of single use (soda) bottles AND offer some variety. Just make sure those pods are biodegradable!