US start-up revives retro reusable bidon for commuters

Start-up Cloral, founded by two British and one American entrepreneur, is bringing back the iconic steel bidon that were famous 70 years ago. Named after the steel bidon used by cyclists before it fell out of favour for plastic bottles in the 1950’s, the trio has updated the bottle for the 21st century with a partnership with Tokyo Bike. The company notes that the retro reusable design is aimed at commuter cyclists and day-to-day users to curb plastic bottles. The bottle is vacuum insulated and is suitable for both hot and cold drinks, and the bidon or the packaging does not feature any plastic.

Moreover, 10% of sales are donated to Re-Cycle, a charity that repurposes discarded bikes and works towards the well-being of rural African communities.

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