Indian entrepreneur driving Bring-Your-Own-Cup initiative

The bring-your-own cup/container initiative now famous as the #BYOC in Bangalore is now being copied in other cities as Mumbai, Chhattisgarh and Bhilai. Initiated by the entrepreneur Rishita Sharma, #BYOC has convinced many organisations and companies such as local banks to go plastic-free by adopting simple changes as switching to reusable cups in office environments. Rishita has also co-founded the 'Rent-a-cutlery', a start-up which rents cutlery for events in various local towns who would otherwise use single-use plastics.

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