UK supermarket chain Iceland to go plastic-free

The Iceland supermarket chain is set to become the first in the world to remove plastic packaging from all of its own-label products. The company, which has more than 900 stores, has a five-year plan to ditch plastic from all of its own-brand products.

Packaging on 1,400 product lines will be replaced, and the changes involve more than 250 suppliers. First to go will be plastic ready meal trays in favour of wood-pulp alternatives made in Britain. Plastic bags used for frozen vegetables and other food will then be dropped in favour of paper alternatives.

Iceland, which has already removed plastic disposable straws from its own range, is also working on alternatives for plastic bottles and milk cartons.

Bringo takes it that plastic bags won't be welcome anymore! Much more at the Daily Mail